Promoting the Internet Travel Program of Beijing with Motion Graphics

Intro:

As we all might have known, Beijing is the capital of China where it is also considered to be one of the largest cultural centers. Because of its mysteries and long historical heritages, visitors from all over the world love to travel and to witness such miracle. So, an Internet travel program featuring Beijing is the primary and complete stage to introduce China to the world. Audiences, especially travelers will always enjoy watching a high-quality Internet travel channel with a stylish, yet informative title sequence. As a result, my thesis project aims to use a new computer graphic design technique to create and to promote the original title sequences.

For the title sequence, I design a fictitious Internet travel program called “Hey Beijing”. The elements mostly include various famous architectures from not only the old historical side, but also a brand new cutting-edge perspective.

Animation & Direction by Pengxiao Zhao

Produced at Department of Computer Graphic Design/ College of Imaging Art and Science/ Rochester Institute of Technology